Would You Like Fries With That?
According to Advertising Age Magazine, McDonald's is offering to pay $5 to any rapper who mentions Big Macs in a song -- $5 each time the song is played in the United States. Although most rappers typically mention products that have an allure of the elite, like Prada and Dom Perignon champagne, I suspect that the mysogenistic purveyors of filth will have a tough time passing up $5 a pop for the Biggie Big Mac.
McDonald's has already opened branches in churches and schools, capitalizing on the desperate financial conditions in our public schools. With this new campaign, the ubiquitous golden arches will expand their domination of the media realm. The songs we hear on the radio and the ads that fill space between the songs will soon be indistinguishable.
Welcome to the fatter and dumber America. Would you like fries with that?
(If you haven't seen the documentary Super Size Me, you should!)