Would You Like Fries With That?
According to Advertising Age Magazine, McDonald's is offering to pay $5 to any rapper who mentions Big Macs in a song -- $5 each time the song is played in the United States. Although most rappers typically mention products that have an allure of the elite, like Prada and Dom Perignon champagne, I suspect that the mysogenistic purveyors of filth will have a tough time passing up $5 a pop for the Biggie Big Mac.
McDonald's has already opened branches in churches and schools, capitalizing on the desperate financial conditions in our public schools. With this new campaign, the ubiquitous golden arches will expand their domination of the media realm. The songs we hear on the radio and the ads that fill space between the songs will soon be indistinguishable.
Welcome to the fatter and dumber America. Would you like fries with that?
(If you haven't seen the documentary Super Size Me, you should!)
posted by Intellectual Insurgent @ 10:01 AM
7 Comments
7 Comments:
I can't believe they have McDonalds in churches. Something is wrong with that. But fast food will always be around so it's not like we can get rid of it. Therefore, we have to start changing the diets of our young people and getting grocery stores in the neighborhoods that have affordable and fresh foods.
Brainstorm! What if the rappers took that money and paid to have grocery stores put in low income negihborhoods? Hmmmm. . .
Rich,
That is a brilliant idea!! Who do we call?
i don't know rich. sounds too hypocritical to me. sounds like the drug dealer who gives out thanksgiving turkeys in the same neighborhood where he generates a profit from selling despair.
anyway, i don't think mcdonalds really committed to something like this. it sounds like the kind of rumor that mcdonalds doesn't mind starting, but the logistics don't sound right. everytime the song gets played in the United States, you get five dollars? everytime the song gets played where and by who. otherwise i am going to cut a record with big mac in it and put it on repeat on my IPOD, car stereo and stereo at home. i will make the song a short three minute ditty so that it gets played by me alone 60 times every hour between my IPOD, car and house and I will net $300 bucks an hour!!!
mcdonalds marketing budget will hemmorage even if you only count legitimate radio spins. and what if the rapper says "I got diarhea from a Big Mac" or a "Big Mac has more calories a Whopper."
But I digress. I don't think the problem is McDonalds. Anybody that spends time around teenagers who have limited funds knows that most make horrible dietary decisions. if mom is not preparing healthy meals (if she even knows how to prepare healthy meals) the average teenager will gravitate to the worst food. I used to know a teenage girl who LIVED on Doritos and Cokes. I don't think you really need to mention McDonalds on a rap song to get the kids buying the stuff.
Don't get me wrong though, every little bit of free publicity helps, but I think the most insidious thing about McDonalds is that they have learned to infiltrate places like schools and churches where they can monopolize the satiation of all appetites that develop. its like a movie theater. they don't allow outside food and charge you sky-high prices for crap that is easy to prepare and has a high profit margin already.
But what about the McSalad's? Anybody had one of those things yet? That was pretty ingenious. Knowing they have a bad reputation among consumers older than 21, they figure you are going to end up at McDonalds with your kids or just in a hurry anyway, so they figured out a way to separate you from 5 dollars fwith an overprocessed salad. this is the same company that knows how to eke out a profit on 39 cent hamburgers.
Although the $5 per spin offer from MacDonald's may not be real...I would not be surprised if some intelligent ad execs were not sitting around talking to the corporate types at the record companies working out little side deals like this. Product placement in movies (like when the protagonist drinks a Pepsi) happens all the time. The marketing firms pay big dollars to the studios for this kind of thing, and most of us barely notice that Gaylord Focker was drinking a Pepsi. If I was the marketing executive with an account from a whiskey distillery, I'd be calling the record executives with big dollars to get Fiddy and the rest of G-Unit to exclusively record that they drink my company’s brand of liquor. Oh wait...that would never work. Today's rappers are artists, and would never let money or studio executives influence what type of gun they pop caps in other rappers’ heads with, or what kind of condoms they wear when they are at the candy shop, or what type of cognac they drink at the club. Nope...scratch the whole plan. We all know Fiddy has too much artistic integrity for that.
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