Is This The Way Around The Fed?

From Detroit to North Carolina to upstate New York, at least a dozen communities are trying to encourage people to buy locally, creating their own currencies.

In the Berkshires, the bills are printed on the same paper as U.S. currency and by the same company — Crane & Co., based in the Berkshires town of Dalton, Mass. They feature local artists, heroes and historical figures and come complete with individual serial numbers, making them a tough target for counterfeiters. The program is made possible through private grant funding.

Roughly 2.3 million minted BerkShares have circulated through the community since the program's launch in 2006. Matt Rubiner, owner of Rubiner's Cheesemongers & Grocers, stands behind the local currency. "Philosophically, it's very much along the lines of the foundations that we set up our store under. Supporting local, sustainable producers. Keeping the community local wherever possible and so, when the BerkShares came along, that was right up our alley. We really embraced it," Rubiner said.

His shop takes special effort to buy local products and support local dairy farmers. "We begin to feel we can take care of ourselves maybe a little bit better," he said "Maybe it does bind us a little more closely."

Customer Heather Fisch stopped by Rubiner's to try a slice-of-the-day, saying she's a big supporter of BerkShares. "I think it's nice to have a constant little reminder that we're a community and we're in it together," Fisch said. "It's kind of like a Great Barrington pride moment. I'm a citizen of Great Barrington. Here's my BerkShare."

Historically, it's not a new phenomenon. Local communities printed their own currency during past recessions, as recently as the 1980s. During the 1860s, local banks printed money. New England's mills often paid their employees in scrip, a system of payment that could only be used at a company store or in the local town.

Robert Bench, a senior fellow at Boston University and former National Bank supervisor, says local currency efforts have proved successful in the past, helping to encourage consumers spend close to home. "I think it brings out the community spirit that's in everybody's self conscience," he said.