Think Outside The Bottle
As it turns out, the water in these bottles is the same water each one of us uses for our shower - TAP WATER.
Except that when water is taken from you and resold to you in environmentally-unfriendly, oil-wasting packaging, the mark-up is about 7000%. A half-liter of Pepsi's Aquafina at a Tucson convenience store costs $1.39. The bottle contains purified water from the Tucson water supply. From the tap, you can pour over 6.4 gallons for a penny.
You do the math.
In whose interest is it to convince you that tap water is not as good as bottled water even though, more often than not, it is actually the same thing? Read more here.
12 Comments:
Look... somthing I agree with you 100%.
Sean
I knew we'd get there eventually. :-)
It's a tribute to American business genius.
You take a country with about the safest water anyplace and you convince them that it isn't safe so you can sell it to them at a stupendous markup. Then you publish bogus research showing us we're all chronically dehydrated and need to drink, drink, drink until otherwise rational people start walking around sipping from baby bottles like the gullible and infantile idiots we are.
True, there are places where the tap water tastes bad, but a filter at home makes more sense and you really can fill those bottles yourself. You don't have to pay some soft drink CEO ten million a year to do it for you.
And then there's sports water and performance water -- too bad they don't come out with smart water.
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